About Us
At the intersection of modern golf culture and refined luxury.
We are building a brand designed for those who appreciate performance, craftsmanship, and elevated style.
As the exclusive partner of Avgar Sport, we are proud to bring one of golf’s most innovative luxury brands to discerning players who value both technology and sophistication. Known for its premium Uforia golf systems, cutting-edge design, and uncompromising attention to detail, Avgar represents a new era of high-end golf experiences.
Our partnership reflects a shared vision: to redefine the modern golf lifestyle through products that seamlessly combine innovation, functionality, and understated luxury.
While our own apparel collection is currently in development, our focus today is on curating and representing products that embody the same premium ethos that will define our future collections — timeless design, elevated performance, and effortless sophistication both on and beyond the course.
This is only the beginning.
Speak to the 2A:T Events team
Years of experience planning and executing exceptional golf experiences...
At 2a:T Events, we honour the time-honoured traditions of golf—the bacon butty, competitive spirit, and a well-earned stop at the halfway house—but we’re here to offer more. Part of our mission is to elevate the experience for every golfer, blending classic elements of the game with fresh ideas, modern touches, and a vibrant community spirit.
From charity tournaments and corporate retreats to private golf days, we handle every detail — so you can focus on the game and your guests.
Our event team specializes in delivering seamless, memorable golf experiences. From charity tournaments and corporate days to private golf getaways, we handle every detail with expert care. Our services include:
- Luxury Golf Packs featuring curated, high-quality merchandise and gear tailored for each event.
- Live Scoring for real-time leader board updates and immersion in competition.
- Professional Photography & Videography to capture every key moment.
- Custom Event E-Books — beautifully designed digital keepsakes with highlights, scores, and memories.
- Full logistics, branding, and hospitality coordination.
Why choose us
We’re more than just a brand — we’re a team of golf enthusiasts dedicated to delivering excellence on and off the fairway. With a commitment to premium products, personalized service, and unforgettable experiences, we’re proud to be your trusted partner in golf.
2a:T Events. Golf, elevated.
Meet our Ambassadors
At the heart of 2a:T is a commitment to the future of golf. We’re proud to partner with some of the most prodigious emerging talent in both the men’s and women’s game — our 2a:T Ambassadors.
These athletes are rising stars competing on development and access tours, with their sights firmly set on the elite levels of professional golf. But their role goes far beyond wearing our apparel — they’re an integral part of our brand.
Our Ambassadors work closely with our team in the research and development of every collection we release. Their feedback, insight, and on-course experience help shape high-performance apparel that’s built for the demands of the modern game — because it’s designed by those who live it.
This partnership allows us to invest in the grassroots of golf, support emerging talent on their journey, and deliver authentic, performance-driven products to our customers and community.
Lauren Holmey
Lauren has been a professional golfer for 3 years after earning her Ladies European Tour card at 19 years old. Born to a Dutch mother and French father, she plays for the Netherlands but is based in Paris.
As an amateur Lauren is a 3-time National Champion, she has represented the Netherlands in the Youth Olympic Games, the World Amateur Team Championships as well as over 10 European Championships.
Last year she won 4 professional events and now counts 5 wins across professional circuits as well as the winner of the Santander Order of Merit 2025.
In Lauren's own words "I joined 2a:T to be a part of the creation process and support building a brand around timeless style. I share the values of 2a:T and the team and I am excited to be a part of a revolutionary apparel brand, and bringing this to life on the course.
