We believe golf is more than a game.
It is a lifestyle defined by precision, confidence, and understated luxury.
As the exclusive partner of Avgar Sport, we are proud to introduce one of golf’s most innovative premium brands to a new audience. From the revolutionary Uforia golf systems to meticulously crafted accessories, Avgar is redefining what luxury on the course looks and feels like.
Alongside our partnership with Avgar, we are developing our own luxury apparel collection — designed to bring together refined style, modern performance, and effortless versatility for today’s golfer.
Elevated golf, redefined.
AVGAR × 2a:T
Precision-engineered to transform your golf experience with effortless transport, intelligent storage and uncompromising performance.
DISCOVER AVGAR →
Stylish
Contemporary aesthetics with timeless appeal.
Refined
Meticulously crafted with premium attention to detail.
Luxury
Designed for those who expect uncompromising quality.
Unique
Distinctive products that stand apart from the ordinary.
Meet Our Founder
We want to elevate golfers into looking and feeling their best on the golf course. We also want to give you a little insight into where 2a:T comes from, our founders story, why we do what we do and why we are different. This interview with Founder & CEO, Tom Bennett gets into the detail of who 2a:T are as a business and what he sees as the future of the golfing landscape, the growth plans for the business and why 2a:T will be here for the long-term from disruptor to major player.
Click the video to learn a little more about 2a:T and our Founder…
Our Values
Quality
2a:T is dedicated to creating golf apparel that merges performance with timeless design. Each piece is crafted with precision, comfort, and enduring style, delivering an elevated experience for golfers who demand more than functionality. At 2a:T, we set the standard for luxury in motion, so every member of our community can wear, play, and belong.
Passion
A deep, authentic love for the game of golf that drives everything we do—from designing performance-driven apparel to serving our customers. Passion fuels our dedication to excellence, inspires innovation, and keeps us closely connected to the needs of golfers at every level.
Health & Wellbeing
We believe golf is a powerful force for positive mental health and physical wellbeing. At 2a:T, we're committed to helping our community look good, feel good, and thrive—on and off the course. Through partnerships with mental health charities and our own social media series, we share real stories of resilience and highlight how golf supports personal growth, balance, and confidence in everyday life.
Grass Roots
At 2a:T, we are dedicated to crafting golf apparel that defines the future of the game. By collaborating with emerging talent and aspiring golfers, we gain fresh perspectives that inspire innovation and shape our collections with authenticity and precision. Our 2a:T Ambassadors—golfers who embody the next generation of the sport—play an active role in our design process and bring our mission to life, on and off the course.
Event Management
2A:T is built on the foundation of
Respecting the traditions of the game and elevating golfers experience through quality, performance-led apparel and exemplary events managed and hosted by 2A:T.
Event Management
- Live screens
- In-game live leaderboards
- Multiple game functions
- Drone videography & Photography
- Closest to pin, Pro’s approach
- Longest Drive competitions,
- Welcome breakfast
- On-course refreshments
- Post-round drinks
- Personalized 2A:T golf polo
- Trophy presentation
- Beat the pro
Summer Series
Our Values
Respect
Grass Roots
Adaptability
Passion
2A:T’s own event (Summer Series)
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Ethos/Part of our culture;
Giving back to the game. 2A:T invests in the grass roots of the game, partnering with emerging talent to provide them with the best performance enabling apparel on the market.
Our story
2A:T is the result of our Founder scouring the market for high quality, affordable apparel that didn’t compromise performance for all levels of golfer. He found an extremely saturated market but one with potential to be disrupted. Our feeling is looking good, feeling good and having the right equipment means you will perform better, and ultimately get more from the beautiful game and you should not be encumbered to access it. Mission 1; build a golf apparel brand that focuses on the golfers look, feel and performance; “Swing free. Swing smooth”